Lorenz – Brussels Bishkek Geneva

Direct Marketing Policies

Companies that use telemarketing and e-mail to deliver direct marketing messages to consumers are being seriously affected by new privacy laws, antispam efforts and consumer protection concerns.

We advise these companies in a pro-active manner on the data protection implications of direct marketing using direct e-mail, telemarketing, behavioural marketing, pre-recorded voice messages and Internet marketing. We assist them in drawing up sales and direct marketing policies, setting-up pan-European e-mail marketing campaigns and on how to manage their customer databases from a privacy and data protection perspective.

We also advise on “opt-in”/”opt-out” issues across different European jurisdictions and between the EU and the US.